Filtering by: Creative & Media
Hosted by Hutch
Hutch is an intensive 24-month program that gives entrepreneurs a blueprint for building successful digital service firms, by empowering them with the tools, mentorship, and peer support they need to have a lasting impact. Created in 2019 by Fearless, a full-stack digital services firm based in Baltimore, Hutch focuses on woman-owned and minority-owned businesses at the intersection of government, digital services, and community. Hutch graduates and current cohort entrepreneurs share their journey through the program and how they are finding success in the civic tech space. Join us for an in-depth discussion on how civic tech is transforming government and how to effectively build a business during COVID.
Hosted by ETC (Emerging Technology Centers), Hutch, and Spark Baltimore
Bring your furbaby and favorite beverage and join us for a very Yappy Hour! We'll tell stories (funny, endearing, and maybe some embarrassing) of how our pets have supported us during the pandemic and welcome you to share yours and show off your pets!
Hosted by Response Labs
Personal information provided by a customer to a business without requirement—think preference center or polls—is known as zero-party data. Customers, or even subscribers, who provide this information are typically doing so because of their comfort, trust and loyalty to a business, and to have their interactions with that business be personalized on their own terms. This panel discussion will touch on zero-party data compared to other forms of data collected and utilized for personalization in marketing;the role of customer loyalty in collecting zero-party data;customer expectations versus reality with personalization;and the real value to a business when using personalization in marketing. The session is presented by Response Labs, a digital marketing agency focused on improving and growing CRM and loyalty programs, and moderated by their Managing Director, Andy Locke.
Hosted by Enradius
Geo-targeted advertising has been around for quite some time and Enradius has helped hundreds of clients discover targeting techniques. David Carberry and Pamela Fasolo will do some quick tips for 2021 and a workshop to help innovators engage with their audiences and find new ones.
Hosted by Cohado, Inc.
This session will provide an overview of the Cohado Collaborative Strategic Design Model, and how it is being deployed to open access to Black Entrepreneurs in Baltimore, and how it can be used to solve virtually any collaborative design challenge. The model is based upon the eight vectors of Cohado strategic design thinking. Most strategic design models skip the four essential stages of collaborative planning, moving straight to developing structures for implementation, and ignoring the critical elements of understanding how individual motivation, true relationship development, and utilizing creative generation to expand the culture of teams and collective impact initiatives to be truly collaborative and inclusive. We will utilize the model of how an emerging Baltimore initiative is utilizing these early stages of development to achieve deeper, more sustained and equitable results for Black Businesses.
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HOSTED BY FURTHER INSIGHTS
From lead generation to content strategy and social ads, this presentation is focused on cost-effective digital marketing for small businesses. Hosted by Further Insights, an award-winning digital marketing firm, this session offers comprehensive yet approachable strategies that are designed to help small businesses thrive online.
